Consumers Preference for Imported Rice over Locally Processed in Sokoto and Kebbi States, Nigeria

^*Gindi A. A., Ibrahim M. B., Yahaya K., and Buhari A. K..

Department of Agricultural Economics and Extension, Faculty of Agriculture, Kebbi State University of Science and Technology, Aleiro, Kebbi State, Nigeria.

*Corresponding Author’s Email Address ✉: gindiauwal@gmail.com

Accepted July 17, 2019

A survey was conducted to analyze the consumer’s perception toward locally processed and imported rice in Sokoto and Kebbi State. One thousand questionnaires were administered in the two major markets of the state capitals. Data was collected and analyzed using descriptive statistics and binary logistic regression. The results revealed that majority of the respondents in the study area were male with (93.00%) and have acquired Qur’anic level of education, married (95.00%), (63.00%) are on the opinion that locally processed rice (LPR) is more available in the market and majority (54.00%) shows that they purchased (LPR) than the imported (IR) one while majority (52.00%) revealed that they prepared (IR) than (LPR). The result also revealed that majority (30.00%) chooses (LPR) due to its nutritional, economical, and good cooking quality. The result shows that by combining from strongly agree to agree scales, (90.00%) of the consumers purchased rice due to its nutritional contents (96.00%), purchased rice because of its physical appearance (77.00%), shows that (LPR) is more nutritious than the (IR). The result of binary logistic model of perception of respondents toward locally processed rice was presented. The chi-square is 13, significant at 1% significant level, indicating that the independent variables considered jointly have a statistically significant impact on choice of locally processed rice purchased. Likewise, the Cox and Snell and Negelkerke R² are 0.134 and 0.191 respectively. It is therefore recommended that Nigerian should produce rice that have these attributes such as aroma and long grain since the attributes were found to affect market and consumers acceptance.

Key words: Consumers, Rice, Preference, Locally Processed.

Full Text PDF (250 KB)